Manic Melon

If you’re spending the energy to construct a marketing message, it’s only natural that you’re hoping for the highest possible results from your message or marketing campaign. As Steven Pollard at EmailLabs writes, your Call to Action message (ie: ‘Click Here’ phrasing) is one area where message optimization can enhance your clickthrough percentage and ultimately your campaign’s success rate.

Call to Action (CTA) Messages

Inevitably, your emails and web pages need to entice a click from your customer to proceed to the next step of conversion. Maybe they should click to receive free information, maybe they should click to purchase, or maybe they should click to receive a download or newsletter. Whatever the next click may bring, you need a strong Call to Action message to entice the highest possible clickthrough rate.

Sell your links

For best results, every part of your campaign needs to be crafted with the intent of providing a clear, concise, compelling message to your customer. Once you’ve gone through the all the effort of gaining a reader and successfully enticing them to read your message, you need to make the transition to the next step an irresistable offer. To do this, you need to sell your links in the same way you title your marketing materials…. with great care.

Don’t “Click Here!”

As Steven Pollard at EmailLabs writes, using “Click Here!” to describe a link is vague to your customers, whom while reading your offer are continuously asking themselves, “What’s in it for me?”

Improve your Call to Action Messages

Rather than lose visitor interest at the crucial transition to your checkout, download, special, or other offer, make sure you entice your customers to click through with a clear and concise call to action message. Don’t use a “Click Here!” link. Instead follow these 8 tips for a stronger call to action. See… wasn’t that easy?